26.05.2021

In April 2021, Apple introduced a new product - the iMac with the M1 chip. It is one of the fastest and most powerful computers on the market. And the most beautiful: thanks to its very thin body, the computer resembles an iPad on an elegant stand. But with a large screen and stunning performance.

The Power of M1

Inside the new iMac is the M1 chip - a revolution from Apple. It is a "system on a chip" that contains many powerful components and uses a unified memory architecture. Everything works quickly and smoothly - that’s why the iMac is so powerful.

Compared to the previous generation of computers, its performance has increased by up to 85%. You can export videos in iMovie faster than ever before. Work with 100-megapixel photos in Lightroom and compile new apps in Xcode in just seconds.

The 8-core GPU is twice as fast. Edit up to five streams of 4K video or one 8K in Final Cut Pro. Process images in Affinity Photo and Photoshop, apply complex filters - the system easily handles any load. In terms of image quality, the M1 is roughly on par with discrete graphics cards like the GTX 1050 Ti and Radeon RX 560. And this is a colossal achievement for integrated graphics.

Thanks to the 16-core Neural Engine, machine learning has become up to 3 times faster. And the iMac itself now operates 50% quieter. With the transition to M1, the computer has become more efficient, so it hardly heats up.

Thin Profile and 7 Bright Colors

The new iMac is more than just a computer. It will become a part of your interior. A stylish touch that will enhance any space. Its entire front surface is a seamless sheet of glass. And the back is a celebration of color. The side profile of the iMac is "on the verge of disappearing": its thickness is only 11.5 mm.

The computer is available in 7 colors: green, yellow, orange, pink, purple, blue, and silver. The keyboard, trackpad, and mouse are available in the same shades. The design is complemented by a magnetic power connector and a braided cable in the color of the set.

The top configuration of the iMac has 4 USB-C ports, two of which support Thunderbolt. The RAM in the base model is 8 GB, and the built-in storage is 256 GB.

24-inch Retina Display - the best in its class

The iMac has always been known for its excellent display, and the new model is no exception. The 24-inch Retina display has a resolution of 4.5K. It supports over a billion colors. Maximum brightness of 500 nits. The best anti-reflective coating in the industry. And True Tone technology, which makes the image more natural.

The iMac display is designed to showcase the beautiful.

Flawless Camera, Microphone, Speakers

During video calls, you will look great. The iMac is equipped with a FaceTime HD 1080p camera. It captures high-quality video and takes stunning photos even in low light. And the M1 and Neural Engine automatically enhance the image.

Completing the picture are three studio-quality microphones with noise cancellation. They are positioned to ignore background noise and focus on what the user is saying. You can record podcasts without additional equipment. And during video calls, friends, family, and colleagues will hear your voice, not the noise around you.

The iMac's audio system consists of 6 speakers with excellent range. Combined with advanced system algorithms, they create spatial audio. This feature is already familiar to AirPods and AirPods Max owners. The surround sound provides a sense of presence when playing videos with Dolby Atmos - just like in a movie theater.

For the first time on Mac - Touch ID on the keyboard

Apple has equipped the keyboard for the iMac with Touch ID for the first time. It allows you to securely unlock the device, enter passwords, and make purchases. The scanner on the wireless Magic Keyboard reads your fingerprint and transmits it to the computer over an encrypted channel. The keyboard with Touch ID comes with the "higher-end" iMac models.

In Brief

Minimalist design, revolutionary performance, and ease of use - this is all about the iMac with M1. The new computer from Apple quickly and smoothly handles any tasks. It instantly wakes from sleep mode, and the Safari browser easily "handles" hundreds of open tabs. And you can run iPhone or iPad apps directly on the computer.

The display deserves special attention - large and bright. Download exclusive games from Apple Arcade and enjoy stunning graphics. Set up a theater right in your room - watch movies and TV shows with spatial sound. They are easy to find on Apple TV.

Apple introduced the iMac in three configurations:

  • Base version: 8-core Apple M1 processor, 7-core GPU, 8 GB RAM, 256 GB SSD, two Thunderbolt / USB 4 ports, and Magic Keyboard without Touch ID.
  • Extended version: 8-core Apple M1 processor, 8-core GPU, two additional USB-C ports, gigabit Ethernet, and Magic Keyboard with Touch ID and 256 GB or 512 GB SSD.